“All Along the Watchtower” Used In New Commercial to Premiere Sunday… But Not the Cover You Would Think 

Posted: 7:49 am Friday, February 2nd, 2018

By Denise Ryan


This week we’ve been getting a sneak preview of some of the new commercials premiering Sunday but this one…. I have a problem with it.

The new series looks good (I love the Jack Ryan character). But really, could they not get the rights to the Hendrix cover?

Cause if you’re gonna use “All Along the Watchtower”, especially for an action packed preview like this, use the awesomeness that is Hendrix.

The version they use is a cover from 2012 with pop-star Ed Sheeran and rapper Devlin. It supposedly samples both Bob Dylan’s original recording and the Hendrix cover but I didn’t hear that in it.

What say you? Wouldn’t you rather just have Hendrix rocking in the background or is that just me?